
Founder
Eugene Romanov
Founder of Orium Studios LLC, the studio that built and operates WallFlow. Building software for trades I learned by interviewing the people who run them.
Why WallFlow exists
I am not a wallpaper installer. I am the founder of Orium Studios, and WallFlow is the studio's own product. Before writing a line of it I spent months talking to more than thirty wallpaper owners, in South Florida and around the country. Estimate templates in a phone. Roll math in a calculator app. Customer details buried in a year of texts. Schedules living in someone's head. The same workflow leak in every shop I sat down with.
A misquoted wall. A job that ran two days long because the installer never saw the updated scope. A signed estimate nobody could find when the customer started arguing about the price. The owners I talked to all knew the leaks were there. They just did not have the time, or the right tool, to plug them.
WallFlow is the system those conversations asked for. The roll count, worked out from wall dimensions, pattern repeat, waste factor and the openings that come off, is the centre of it. The estimate, the e-signature, the schedule, the installer assignment and the payment all live around that number. Mobile-first because that is where the work actually happens.
What I bring
- →Owner-led design. Every feature in WallFlow is in the product because a wallpaper owner said I need this. Not because a product manager thought it was cool.
- →Direct access. When you email info@wallflow.pro you get me. Not a support queue. Not a Tier 1 agent reading from a script.
- →The trade's own math. Wallpaper crews price by panel and repeat, not by square foot. WallFlow does that arithmetic instead of leaving it in a spreadsheet beside the CRM.
- →Fast iteration. Real customer requests ship in days, not quarters. A customer asked for live calculation on diff-height walls; it shipped that week. The build log is the record.
Orium Studios
WallFlow is one of the systems Orium Studios runs. The studio builds custom CRM systems and AI agents for small businesses across the United States, and two of the systems it has shipped were forked from WallFlow's core: one for a turnkey sauna builder, one for a car brokerage. If your business is not wallpaper, or your workflow is not measure, quote, sign and install, the right door is the studio rather than this product. Start with the free audit or read what the studio has shipped.
Talk to me
I respond within hours. The fastest way to reach me:
- Email: info@wallflow.pro
- Telegram: @romanov_miami
- WhatsApp: +1 786 305 1844
Ready to see what WallFlow can do for your wallpaper business?