Pricing
Every customer starts with a Launch call.
WallFlow is priced for wallpaper installation contractors: one setup call, then a monthly plan. Free 7-day Team trial, no card, capped at 5 estimates, 5 customers and 3 team members. No free tier. Or skip it: pay once for a setup call with the founder, your first real quote goes out to a real client during it, and then you keep the software on a monthly plan.
The WallFlow Launch
Start hereOne price for everybody. No introductory rate, no cohort, no discount.
- 60 minutes on a call with the founder, who built the product
- WallFlow configured around your trade, your pricing and your materials
- Your first real quote sent to a real client before the call ends
- The first month of the subscription is included in the Launch.
Double guarantee
The first real quote is sent to a real client during the setup call, or the Launch is free. If WallFlow does not save the business 5 or more hours in the first 30 days, the subscription is fully refunded and the data is exported back to Excel.
Not wallpaper?
The other doorWallFlow stays wallpaper-shaped on purpose. A business in another trade, or one that wants to own its code and database, needs a system of its own, and that is the work of Orium Studios, the studio that built and operates WallFlow. Two such systems were forked from WallFlow's core already.
The studio publishes its own prices, and this page does not restate them, so that one number never lives in two places.
Then keep it running
The Launch includes your first month. After that, one of these.
Pro
Owner-operators running estimates, jobs, and clients on their own.
or $990/year, about $83/month
- Unlimited projects and estimates
- Smart roll calculator and AI photo scan
- E-signatures on estimates and contracts
- Visual project pipeline
- Materials library with pricing
- Live client portal on a private link
- Founder-led onboarding (1 session)
- Single user. No team roles.
Team
Owners with installers, managers, or salesmen in the field.
or $1,990/year, about $166/month
- Everything in Pro
- 10 seats are included, then $49 per seat per month.
- Owner, Manager, Installer and Salesman roles
- Installer portal with photo uploads
- Salesman portal with pipeline tracking
- Scheduling calendar with installer colors
- Telegram and email notifications
- Custom branding on PDFs and the client portal
- Financial dashboard: revenue, profit, payments
- Founder-led onboarding (2 sessions)
Not wallpaper?
A business in another trade needs a system of its own. That is the work of Orium Studios, the studio behind WallFlow, and it is priced on the studio's site rather than here.
- Forked from WallFlow's proven core
- Your objects, your documents, your pricing math
- Your own repository, database and Stripe account
- Two such systems already in production
- Starts with the studio's free audit
Does it do pattern-repeat math?
The comparison a wallpaper contractor actually needs, against the tools usually recommended instead.
| Tool | Pattern-repeat roll math | Built for | Their published price |
|---|---|---|---|
| WallFlow | Yes: the Material Engine, per wall, with waste and openings | Wallpaper installation contractors | $99 or $199 a month after a $997 Launch call |
| Jobber | No: nothing about pattern repeat on their site as of 2026-09-25 | Home-service businesses: scheduling, dispatching, quoting and invoicing for HVAC, plumbing, lawn care and similar trades. | $29 to $529 a month billed annually; Core is $49 a month on a monthly plan (their page) |
| Housecall Pro | No: nothing about pattern repeat on their site as of 2026-09-25 | Home-service businesses, from solo operators to teams, with online booking, dispatch and review management at the centre. | $59 a month billed annually (or $79 monthly) for Basic, up to $329 a month for MAX (their page) |
| JobNimbus | No: nothing about pattern repeat on their site as of 2026-09-25 | Roofing and exteriors contractors: roofing, restoration, solar, gutters and siding, by their own industry list. | Not published. Four tiers (Essentials, Pro, Premium, Enterprise), each 'Request pricing' (their page) |
Competitor figures are theirs, read from the pages linked on 2026-09-25, and change without notice. Each quote is the page's own sentence, not a summary. Where a competitor is the better buy, the comparison pages say so.
The wallpaper calculator at /calculator and /wallpaper-calculator is a free public tool that anyone can use without an account. It is not a plan and it is not the trial. Try the wallpaper calculator.
Common questions
Does WallFlow have a free trial?▼
Yes. WallFlow offers a 7-day free trial of the Team plan with no credit card, limited to 5 estimates, 5 customers and 3 team members. There is no free tier: when the trial ends you choose a plan. The trial is for people who want to look around first. The Launch is for people who want it working: on a Launch call the founder sets WallFlow up around the business and the first real quote goes out to a real client before the call ends. On a 60-minute Launch call WallFlow is set up for your business and your first real quote goes out to a real client before the call ends, which is why most people skip the trial and start there.
What does the Launch cost and what is included?▼
The Launch is $997 one time, the same price for everybody. A 60-minute done-with-you setup call with the founder. WallFlow is configured for the business during the call, and the first real quote goes out to a real client before the call ends. The first month of the subscription is included in the Launch. There is no introductory rate and no discount: the number on this page is the number.
Is there a discount for paying annually?▼
No, and the annual price is not one. Pro is $990 a year, about $83 a month, and Team is $1,990, about $166 a month. Paying twelve months up front costs ten months. It is the same offer for everybody, there is no promotional rate, and you can move between monthly and annual whenever you want.
What happens if the setup call does not work out?▼
The first real quote is sent to a real client during the setup call, or the Launch is free. And after that: If WallFlow does not save the business 5 or more hours in the first 30 days, the subscription is fully refunded and the data is exported back to Excel.
Is the wallpaper calculator free?▼
Yes, and it stays free. The wallpaper calculator at /calculator and /wallpaper-calculator is a free public tool that anyone can use without an account. It is not a plan and it is not the trial. Anyone can use it, and installers can embed it on their own website to capture leads.
Can I cancel anytime?▼
Yes. Cancel from your billing page. Paid features stay active until the end of the period you have already paid for. Project data is never deleted, and it can be exported back to Excel at any time.
What is the difference between Pro and Team?▼
Pro is one user: estimates, the calculator, e-signatures, the client portal. Team adds people with real roles, the installer and salesman portals, the scheduling calendar, notifications, custom branding, and the financial dashboard. 10 seats are included, then $49 per seat per month. If anyone other than you touches a job, you want Team.
What if my trade is not wallpaper?▼
WallFlow is a CRM and estimating system built for wallpaper installation contractors, and it stays wallpaper-shaped on purpose. Its Material Engine turns wall dimensions, pattern repeat, waste factor and openings into an exact roll count, and that number runs through the signed estimate, the schedule, the installer's view and the payment. A business in another trade needs a system of its own, which is the studio's work rather than a WallFlow plan. If your jobs are measured rooms that move through quote, signature, schedule, install and invoice, a Launch call configures the vocabulary and the pricing fields around your trade. If the objects are different, the right door is Orium Studios, the studio that built WallFlow, and its prices are published on its own site, never restated here. The page wallflow.pro/custom-crm says how to tell which you need.