The original vertical
CRM for wallpaper installation contractors
WallFlow is a CRM built for wallpaper installation contractors, and it is the product the rest of this platform grew out of. It prices a job the way the trade actually prices one: rolls worked out from wall dimensions, pattern repeat, drop match and waste factor, with door and window deductions taken off. The estimate becomes a branded PDF the client signs on their phone, and the job carries through scheduling, installer assignment, invoicing and payment in the same system.
The problem
Generic contractor software cannot do pattern repeat. It holds line items and hours, so the one calculation that decides whether a job is profitable gets done by hand, in a truck, on a phone calculator, and a half-drop repeat that nobody accounted for turns into two extra rolls and a reorder that eats the margin.
What gets built
The roll math is the core of the product rather than an add-on. Wall dimensions, pattern repeat, drop match and waste factor produce an exact roll, panel and yard count, and openings are deducted. That number flows straight into a branded estimate, so the figure that was calculated is the figure the client signs.
Same core, different objects
What changes for wallpaper installers
A vertical is not a coat of paint on a generic CRM. These are the objects the software is built out of, and what each one becomes in this trade.
| In the core | In this vertical |
|---|---|
| Estimates | Room-by-room wallpaper estimates with roll and yard counts |
| Materials | Wallpaper by roll length, roll width, pattern repeat and waste factor |
| Calculator | Pattern repeat and drop match math, with opening deductions |
| Field workers | Installers with their own mobile view of assigned jobs |
What it does
- ✓Roll, panel and yard math with pattern repeat, drop match and waste factor
- ✓Door and window deductions taken off the wall area
- ✓Branded PDF estimates generated from the calculation, not retyped
- ✓E-signature that is binding under the U.S. ESIGN Act
- ✓Job pipeline from lead through installation to invoice paid
- ✓Installer assignment, scheduling and a shared calendar
- ✓Client portal on a private link so customers stop calling for status
- ✓Invoicing, deposits and a financial dashboard
- ✓A free public roll calculator that can capture leads from your own site
What your client sees, what you get
Your client sees
Gets a professional estimate the same day, and signs it on their phone without printing anything.
You get
Stops driving home to redo the math in Excel, and stops chasing a signature for a week.
Your client sees
Can see where their job stands without calling to ask.
You get
Answers fewer status calls, and the ones that come in are about work rather than paperwork.
What it costs
Re-fitting an existing vertical to a business, its branding, its vocabulary, its pricing math and its documents, starts at $1,500. A build around a business’s own objects and process starts at $4,997. Both are one-time, plus an ongoing Solo or Team subscription. Every figure is on the pricing page, and what a custom CRM costs breaks down what moves the number.
Questions
Does WallFlow calculate pattern repeat?
Yes. Pattern repeat is the calculation the product was built around. It takes wall dimensions, the repeat, drop match and a waste factor, deducts doors and windows, and returns an exact roll, panel and yard count. Generic contractor CRMs such as Jobber and Housecall Pro manage jobs that have already been priced and do not do this math.
Is there a free wallpaper calculator?
Yes. The wallpaper calculator at wallflow.pro/wallpaper-calculator is free to anyone, with no account and no card. It is a public tool rather than a plan or a trial.
Can a client sign an estimate from their phone?
Yes. The estimate goes out as a link, the client opens it on a phone, and signs by drawing or typing. The signature, the IP address and the timestamp are recorded, which makes it binding under the U.S. ESIGN Act and UETA.
Other verticals
Talk it through with the person who would build it
No sales team. The founder scopes it, writes the price against that scope, and anything added later is quoted before it is built.