The original vertical
CRM for wallpaper installation contractors
WallFlow is a CRM built for wallpaper installation contractors, and it is the product the rest of this platform grew out of. It prices a job the way the trade actually prices one: rolls worked out from wall dimensions, pattern repeat, drop match and waste factor, with door and window deductions taken off. The estimate becomes a branded PDF the client signs on their phone, and the job carries through scheduling, installer assignment, invoicing and payment in the same system.
The problem
Generic contractor software cannot do pattern repeat. It holds line items and hours, so the one calculation that decides whether a job is profitable gets done by hand, in a truck, on a phone calculator, and a half-drop repeat that nobody accounted for turns into two extra rolls and a reorder that eats the margin.
What gets built
The roll math is the core of the product rather than an add-on. Wall dimensions, pattern repeat, drop match and waste factor produce an exact roll, panel and yard count, and openings are deducted. That number flows straight into a branded estimate, so the figure that was calculated is the figure the client signs.
Same core, different objects
What changes for wallpaper installers
A vertical is not a coat of paint on a generic CRM. These are the objects the software is built out of, and what each one becomes in this trade.
| In the core | In this vertical |
|---|---|
| Estimates | Room-by-room wallpaper estimates with roll and yard counts |
| Materials | Wallpaper by roll length, roll width, pattern repeat and waste factor |
| Calculator | Pattern repeat and drop match math, with opening deductions |
| Field workers | Installers with their own mobile view of assigned jobs |
What it does
- ✓Roll, panel and yard math with pattern repeat, drop match and waste factor
- ✓Door and window deductions taken off the wall area
- ✓Branded PDF estimates generated from the calculation, not retyped
- ✓E-signature that is binding under the U.S. ESIGN Act
- ✓Job pipeline from lead through installation to invoice paid
- ✓Installer assignment, scheduling and a shared calendar
- ✓Client portal on a private link so customers stop calling for status
- ✓Invoicing, deposits and a financial dashboard
- ✓A free public roll calculator that can capture leads from your own site
What your client sees, what you get
Your client sees
Gets a professional estimate the same day, and signs it on their phone without printing anything.
You get
Stops driving home to redo the math in Excel, and stops chasing a signature for a week.
Your client sees
Can see where their job stands without calling to ask.
You get
Answers fewer status calls, and the ones that come in are about work rather than paperwork.
What it costs
WallFlow is set up around a wallpaper business on The WallFlow Launch at $997 one time, then runs on a monthly plan. Every figure is on the pricing page.
Does it do pattern-repeat math?
Against the tools a wallpaper contractor is usually told to buy, each read from its own pricing page on the date shown.
| Tool | Pattern-repeat roll math | Built for | Their published price |
|---|---|---|---|
| WallFlow | Yes: the Material Engine, per wall, with waste and openings | Wallpaper installation contractors | $99 or $199 a month after a $997 Launch call |
| Jobber | No: nothing about pattern repeat on their site as of 2026-09-25 | Home-service businesses: scheduling, dispatching, quoting and invoicing for HVAC, plumbing, lawn care and similar trades. | $29 to $529 a month billed annually; Core is $49 a month on a monthly plan (their page) |
| Housecall Pro | No: nothing about pattern repeat on their site as of 2026-09-25 | Home-service businesses, from solo operators to teams, with online booking, dispatch and review management at the centre. | $59 a month billed annually (or $79 monthly) for Basic, up to $329 a month for MAX (their page) |
| JobNimbus | No: nothing about pattern repeat on their site as of 2026-09-25 | Roofing and exteriors contractors: roofing, restoration, solar, gutters and siding, by their own industry list. | Not published. Four tiers (Essentials, Pro, Premium, Enterprise), each 'Request pricing' (their page) |
Competitor figures are theirs, read from the pages linked on 2026-09-25, and change without notice. Each quote is the page's own sentence, not a summary. Where a competitor is the better buy, the comparison pages say so.
Questions
Does WallFlow calculate pattern repeat?
Yes. Pattern repeat is the calculation the Material Engine was built around. It takes wall dimensions, the repeat, drop match and a waste factor, deducts doors and windows, and returns an exact roll, panel and yard count. Generic contractor CRMs such as Jobber, Housecall Pro and JobNimbus manage jobs that have already been priced and do not do this math; their sites were read on 2026-09-25 and none describes it.
Is there a free wallpaper calculator?
Yes. The wallpaper calculator at wallflow.pro/wallpaper-calculator is free to anyone, with no account and no card. It is a public tool rather than a plan or a trial.
Can a client sign an estimate from their phone?
Yes. The estimate goes out as a link, the client opens it on a phone, and signs by drawing or typing. The signature, the IP address and the timestamp are recorded, which makes it binding under the U.S. ESIGN Act and UETA.
Other verticals
Talk it through with the person who would build it
No sales team. The founder scopes it, writes the price against that scope, and anything added later is quoted before it is built.