What the architecture assembles
Custom CRM for cleaning companies
Cleaning runs on many small jobs and a crew that is never in the office, which is the opposite of what per-seat CRMs are priced for. The platform this site runs on assembles a CRM around that shape: a job pipeline, crew assignment on a shared calendar, a mobile view for cleaners that shows their work and not the margins, quotes as branded documents, a client portal and invoicing with online payment. There is no cleaning client yet, so this page describes what gets built rather than a finished job.
The problem
Cleaning businesses lose money in coordination rather than in the work. Jobs get assigned over WhatsApp, the schedule lives in one person's head, invoices go out late because nobody wrote down what was actually done, and per-seat software makes it expensive to give the crew access at all.
What gets built
The scheduling, the crew assignment and the money sit in one system with role-based access, so giving a cleaner the app does not mean handing over the pricing. Quotes go out as branded documents, the client gets a private portal instead of a phone call, and invoicing with online payment closes the job rather than starting a chase.
Same core, different objects
What changes for cleaning companies
A vertical is not a coat of paint on a generic CRM. These are the objects the software is built out of, and what each one becomes in this trade.
| In the core | In this vertical |
|---|---|
| Jobs | Cleaning visits with the crew and the schedule attached |
| Field workers | Cleaners with a mobile view of their own assigned work |
| Estimates | Branded quotes priced the way the business prices them |
| Invoicing | Invoice on completion, paid online |
What the build includes
- ✓A job pipeline with the stages the business actually uses
- ✓Crew assignment and a shared calendar
- ✓A mobile view for cleaners showing their own work, without pricing
- ✓Branded quotes with the company's own pricing built in
- ✓E-signature for the jobs that need an agreement
- ✓A client portal on a private link
- ✓Photo uploads from the field, stored behind short-lived signed links
- ✓Invoicing with online payment and a financial dashboard
- ✓Telegram and email notifications on the events that matter
- ✓Scheduled reminders and follow-ups
What your client sees, what you get
Your client sees
Books, sees and pays for the work in one place rather than over text messages.
You get
Stops running the schedule out of a phone, and invoices on the day the job finishes.
Your client sees
Gets a quote that looks like a business sent it.
You get
Gives the crew what they need without paying per seat for people who open two screens.
What it costs
Re-fitting an existing vertical to a business, its branding, its vocabulary, its pricing math and its documents, starts at $1,500. A build around a business’s own objects and process starts at $4,997. Both are one-time, plus an ongoing Solo or Team subscription. Every figure is on the pricing page, and what a custom CRM costs breaks down what moves the number.
Questions
Is there a cleaning version of WallFlow already running?
No. The verticals in production today are wallpaper installation, an auto brokerage and a sauna build-and-install contractor. A cleaning build would be a new one, assembled from the same core: pipeline, crew scheduling, roles, branded documents, portal and payments.
Do cleaners need a paid seat each?
The subscription is priced per plan rather than per person, with the Team plan covering up to ten seats. That is deliberate: charging per user is what pushes owners to stop giving field staff access, which is where the coordination problem starts.
Can recurring work be handled?
Recurring visits are a build decision rather than something to assume. The scheduling, crew assignment and automated reminders exist; how repeat work should be modelled for a specific cleaning business is one of the things a build scopes out, and it is an honest question to ask before quoting rather than after.
Other verticals
Talk it through with the person who would build it
No sales team. The founder scopes it, writes the price against that scope, and anything added later is quoted before it is built.