What the architecture assembles
Custom CRM for general contractors
General contracting breaks most CRMs on the same point: a job is a sequence of stages with different people responsible for each, and the money moves in instalments rather than once at the end. The platform this site runs on assembles a CRM around exactly that shape, with a stage pipeline you define, role-based access so a field worker sees their own work and not the margins, branded documents with e-signature, a client portal, and invoicing with partial payments. There is no general contracting client yet, so this page describes what gets built rather than a finished job.
The problem
A general contractor runs several jobs at different stages with different crews, and the software either models a single simple job or demands a process nobody follows. The result is a tool the office uses, the field ignores, and a set of numbers that is accurate only in the owner's head.
What gets built
The pipeline stages, the roles and the documents are configured to the business rather than inherited from a template. Each role sees only its own view, so field access does not mean exposing pricing. Estimates and invoices come out in the company's branding with its own calculations built in, and partial payments are tracked per line rather than as one lump.
Same core, different objects
What changes for general contractors
A vertical is not a coat of paint on a generic CRM. These are the objects the software is built out of, and what each one becomes in this trade.
| In the core | In this vertical |
|---|---|
| Job pipeline | Your own stage sequence, not a fixed template |
| Roles | Owner, manager, field worker and salesperson, each with a separate view |
| Documents | Your contract and your estimate layout, with signing mapped onto them |
| Invoicing | Instalments and deposits tracked per line |
What the build includes
- ✓A job pipeline with the stages the business actually uses
- ✓Role-based access: owner, manager, field worker, salesperson
- ✓Branded estimates and invoices with the company's own calculations
- ✓Your own contract uploaded, with signing positions mapped onto it
- ✓E-signature binding under the U.S. ESIGN Act
- ✓A client portal on a private link showing progress and documents
- ✓Scheduling, crew assignment and a shared calendar
- ✓Invoicing with deposits and partial payments, plus a financial dashboard
- ✓Document storage behind short-lived signed links
- ✓Telegram and email notifications on the events that matter
What your client sees, what you get
Your client sees
Sees progress and signed paperwork on a private link instead of asking for an update.
You get
Gets one place where the job, the documents and the money agree with each other.
Your client sees
Signs from a phone rather than printing, scanning and emailing back.
You get
Gives the field access to the work without exposing margins to it.
What it costs
Re-fitting an existing vertical to a business, its branding, its vocabulary, its pricing math and its documents, starts at $1,500. A build around a business’s own objects and process starts at $4,997. Both are one-time, plus an ongoing Solo or Team subscription. Every figure is on the pricing page, and what a custom CRM costs breaks down what moves the number.
Questions
Is there a general contracting version of WallFlow already running?
No. The verticals in production today are wallpaper installation, an auto brokerage and a sauna build-and-install contractor. A general contracting build would be a new one, assembled from the same core: pipeline, roles, documents, e-signature, portal, scheduling and payments.
What would a general contractor build start from?
It depends on how far the object model has to move. Re-fitting an existing vertical to a business, its branding, vocabulary, pricing math and documents, is the cheaper door. Replacing the objects outright, the way the auto brokerage build replaced estimates with deal sheets, is the full custom build. Both prices are published on the pricing page.
Can field workers be kept out of the financials?
Yes, that is what the role separation is for. Owner, manager, field worker and salesperson each get their own view, and a field worker sees the jobs assigned to them without the pricing behind those jobs.
Other verticals
Talk it through with the person who would build it
No sales team. The founder scopes it, writes the price against that scope, and anything added later is quoted before it is built.