The job
A CRM for a service business that fits how you already work
A service business runs on jobs, crews and documents rather than on abstract sales opportunities, which is why generic CRMs feel wrong in one: they model a deal closing, not a job being delivered. WallFlow models the job. It carries work from enquiry through quote, signature, schedule, installation and invoice in one system, with role-based access so a field worker sees their assignments and not the margins on them.
The problem
Sales CRMs end at the closed deal, which is where a service business actually starts. The job then lives in a spreadsheet, the schedule in a phone, the paperwork in an inbox, and the only person who knows the true state of anything is the owner.
How it works
One system holds the job from first enquiry to paid invoice. The quote becomes the signed document becomes the scheduled work becomes the invoice, without anything being retyped between those steps, and each role sees the slice of it they need.
What you get
- ✓A pipeline with the stages the business actually uses
- ✓Quotes as branded PDFs with the business's own pricing built in
- ✓E-signature binding under the U.S. ESIGN Act
- ✓Scheduling, crew assignment and a shared calendar
- ✓Role-based access: owner, manager, field worker, salesperson
- ✓A client portal on a private link
- ✓Invoicing, deposits, partial payments and a financial dashboard
- ✓Telegram and email notifications on the events that matter
What your client sees, what you get
Your client sees
Deals with one business rather than four disconnected tools wearing its name.
You get
Stops being the integration layer between a spreadsheet, a calendar and an inbox.
Your client sees
Gets the quote, the signature and the invoice in the same thread.
You get
Knows what every job is worth and what is still owed without assembling it by hand.
What it costs
Every customer starts with The WallFlow Launch at $997 one time, $497 for the first 10 contractors. The first real quote is sent to a real client during the setup call, or the Launch is free. The first month of the subscription is included in the Launch. After that it is $99 a month on the Solo plan. WallFlow does not offer a free trial. WallFlow does not offer a free tier. Every customer starts by paying for the Launch. What a custom build costs breaks the numbers down further.
Questions
How is this different from Jobber or Housecall Pro?
Those are mature general field-service platforms and they are a better fit for a business whose pricing is standard. The difference shows up when the pricing math is specific to the trade, because a generic line-item estimator cannot hold it. WallFlow's wallpaper vertical calculates rolls from pattern repeat and waste; the auto brokerage build prices by vehicle, dealer and credit tier. That calculation is the part that gets built rather than configured.
Do field workers need their own paid seats?
The subscription is priced per plan rather than per person, and the Team plan covers up to ten seats. Charging per user is what pushes owners to stop giving field staff access, which is the thing that breaks coordination in the first place.
Can it be adapted to my trade?
That is the model. An existing vertical can be re-fitted to a business's branding, vocabulary, pricing math and documents, or the object model can be replaced outright the way the auto brokerage build replaced estimates with deal sheets. Both prices are published on the pricing page.
If none of this fits your process
The same core gets rebuilt around a business’s own objects when an off-the-shelf shape does not fit. That is a separate piece of work with its own scope and its own price.
How a custom build works →